Did you know? Handmade in Mullingar. Multi-award-winning. We don’t do average. Ireland’s fastest-growing and most talked-about chocolatier. Home of the Dubai Chocolate. Everything is made from scratch in our Mullingar Chocolate Factory by our talented Master Chocolatiers, including all of our legendary sauces and fillings.

#MemoriesMadeSweet

It all started with a little bit of magic...

… and a dream of creating a place where grown-ups could feel like children again. Sugar Plum Sweetery was born in 2022 from a love of choclate and confectionary. Inspired by the places we've travelled, the treats we've loved and the magic and nostalgia of childhood - we set out to create something very special!

Today, everything we create is designed to bring a little wonder to everyday life — from the moment you step through our doors to the moment you unwrap one of our magical chocolate creations. Wherever you find Sugar Plum, we want you to feel a little bit of that childhood magic again.

And this is only the beginning of our story…

What you said

Matilda Q

“Absolutely love your stores and all your products. The Fluffermalt is my new favourite. Recently visited your Cork store and it's such a magical experience with the friendliest of staff. Love everything that you do, keep up the amazing work x”

What you said

Doireann G

“Amazing selection of pick & mix sweets, not like the cheaper knock offs you see everywhere now. Obsessed with your Dubai Chocolate too, I've tried them all and yours is by far the nicest. Recently ordered through your website and was super impressed with the very fast delivery!”

What you said

Sarah

“Received some Sugar Plum sweet boxes and chocolate bars recently and I have to say I've fallen in love. Amazing selection and flavours. I think you've found your #1 customer. If you're looking for quality pick & mix sweets then look no further. The best gifts!”

Our Milk Chocolate is unapologetically premium, made with just six carefully selected ingredients.

  • 34% cocoa solids
  • 21% milk solids
  • Palm oil free
  • Handmade in Ireland

And it’s not just what’s inside the box that matters… Everything around it is made with the same care – Irish-made, fully recyclable packaging, and we’ve planted over 20,000 trees so far.

  • Responsibly sourced cocoa
  • 100% recyclable packaging
  • 20,000 trees planted

Turns out… we’re not the only ones who think it’s good.

  • Blas na hÉireann, The Irish Food Awards: Silver 2023
  • Irish Quality Food and Drink Awards: Bronze 2023
  • Great Taste 2024
  • Irish Quality Food and Drink Awards: Finalist 2026

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