Our Story
Once upon a time in Mullingar, two dreamers set out to make memories sweeter.
Sugar Plums Dancing
It all began with Denise and David, the food dynamo behind Wholesome Kitchen, the Mullingar restaurant they opened in 2019. One evening, a vision of sugar plums came dancing into their heads, and it twirled on long after the lights went out.
Wholesome Kitchen, they decided, needed a younger sibling. Right next door would be a shop where every indulgence could come to life, a place of naughty and nice delights for anyone who has ever pressed their nose to a sweet-shop window. Soon the dream became a plan, and the plan called for only the very best.
The Dream Goes Travelling
Before there was a shop, there was a suitcase. In Switzerland, Denise and David tasted chocolate so smooth and creamy that it inspired our own secret recipe, which we still guard as closely as any wizard guards his favourite spell. In Italy they sought out nuts of the highest quality, and in Cologne they hunted down the tastiest pick & mix they could find.
Home came the suitcase, heavy with ideas, and with it a rule we still keep: only the highest-quality, tastiest sweets and jellies may take their place on our shelves. If a sweet is not good enough to stop a conversation mid-sentence, it stays outside the door.
Number 19 Dominick Street
In 2022, Sugar Plum Sweetery was born at 19 Dominick Street, next door to Wholesome Kitchen. Step inside and the smell of fluffy vanilla candy floss greets you first. Then comes the sound of caramel popcorn popping and crackling like a fire on a winter’s night, and the sight of freshly melted chocolate on tap, glossy and slow.
Our hand-carved Sugar Plum Wizard looks over his chocolate kingdom, from the Chocolaterie counter to the pick & mix wall, where little hands hover and grown-up hands hover even longer. And a neon sign glows with three little words: Memories made sweet.
Handmade in Ireland
Our chocolate is made by hand, in small batches, by our team in Mullingar. As multi-award-winning Master Chocolatiers, we bring artistry and expertise to every creation. Our milk chocolate has no palm oil and at least 34% cocoa solids, and we would not have it any other way.
In 2025, when Ireland went wild for Dubai chocolate, our bar of pistachio cream and crispy kataifi, wrapped in milk chocolate, became a sensation. Our packaging is Irish-made and recyclable, and we have planted over 20,000 trees to date. A sweet, we believe, should leave something good behind.
The Kingdom Grows
Sugar plums, it turned out, could dance a long way from home. We opened our doors at Kildare Village, then followed the road south to Oliver Plunkett Street, where Cork welcomed its very own Sugar Plum shop in August 2026.
Even our treats have set off on adventures of their own. They have become so popular that they now sit on the shelves of some of Ireland’s best-loved stores, and at Dublin Airport they slip into hand luggage beside the passports, a little taste of Mullingar flying off into the wide world.
Loved Far and Wide
- Brown Thomas
- Arnotts
- Avoca
- Dublin Airport
These are just a few of the places our treats now call home.
To Be Continued
Our next page is already being written. A brand-new Sugar Plum shop is on its way to Blanchardstown Centre, and we can hardly wait to light up the shopfront and open the doors to every sweet tooth in the neighbourhood.
Wherever you find us, the promise is the same as it was on Dominick Street: chocolate and sweets crafted with care, imagination and a touch of magic. Somewhere right now, a bar is being broken in two and shared, and a bag of pick & mix is going round the back seat on the drive home. That is the wish we stir into every batch: Memories Made Sweeter.
Call in to us in Mullingar, Kildare Village or Cork, or shop online and let the sugar plums come dancing to your door.
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