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We’ve travelled far and wide to source & create the finest collection of sweets and chocolates, a dream come true for anyone with a sweet tooth! Release the child inside and explore our delectable sweet boxes & dreamy handmade chocolate… made by our talented chocolatiers!

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Dubai chocolate: The sweet viral sensation driving 24/7 production at a Westmeath chocolatier

“We have people driving from Donegal and Wexford to our shop in Mullingar every day,” says David Quirke, co-owner of Sugar Plum Sweetery.

Sweet smell of success for Sugar Plum Sweetery

The Sugar Plum Sweetery has gone from a team of four or five this time last year to 20, and is growing to keep up with demand.

‘Dubai Chocolate’ sees business boom at Westmeath company

The Sugar Plum Sweetery started making the viral ‘Dubai Chocolate’ bar, the response has been huge. Queues have been forming outside the shop.

The viral chocolate sensation that has business booming in Mullingar

The Dubai chocolate bar first gained notoriety last year and is taking Ireland by storm at the Sugar Plum Sweetery in Mullingar.


I tried viral ‘Dubai chocolate’ bar made in Ireland as orders ‘skyrocket’ with up to 20 day wait due to huge demand

Owner Denise Buckley said the demand for this bar is “unlike anything” they’ve ever seen.


Supermarket Wars: Who Makes The Best Dubai Chocolate Bar?

In stark contrast, the Sugar Plum Sweetery, a small local shop in Westmeath, is gaining a reputation for producing one of the best Dubai chocolate bars.


I tried the Sugar Plum, Aldi and Lidl Dubai chocolate bars and there’s a clear winner

After sampling all three, it’s clear that Sugar Plum Sweetery’s Dubai chocolate bar stands out for its authentic flavor and quality ingredients.


I tried Sugar Plum, Aldi and Lidl Dubai chocolate bars and there’s a clear winner

After sampling all three, it’s clear that Sugar Plum Sweetery’s Dubai chocolate bar stands out for its authentic flavor and quality ingredients.


I tried the Sugar Plum, Aldi and Lidl Dubai Chocolate bars - and there's a clear winner

The Sugar Plum Sweetery's Dubai chocolate bar stood out for its balance of sweetness and authentic pistachio crunch.


Lidl’s ‘Dubai Chocolate’ is going viral – here’s how it compares to the original

While Lidl’s bar is impressive, the original from Sugar Plum Sweetery still reigns supreme with its luxurious layers and handcrafted quality.


The viral chocolate bar dupe from Lidl is taking Ireland by storm

Fans of Sugar Plum Sweetery's Dubai Bar are now comparing it to Lidl’s more accessible version. But purists still prefer the original.


Lidl Dubai chocolate bar causes frenzy as fans race to get hands on viral treat

Customers are rushing to stores after the Sugar Plum Sweetery's Dubai bar went viral — prompting a frenzy for similar supermarket versions.


I tried Sugar Plum, Aldi, and Lidl’s Dubai Chocolate bars — here’s my verdict

Sugar Plum Sweetery’s Dubai Bar was my clear favourite. The texture, flavour, and presentation were unmatched.